The Tyre Industry
A Global Interest Report
Today we're taking you on a data journey in the world of driving gear and more particularly - tyres.
Bridgestone, Michelin, Continental, Goodyear and Pirelli - our experts identified these as the top 5 most popular tyre producers in the world.
Our results show a fascinating geographical split where every region is dominated by a different brand.
The majority of US search we studied was directed to Goodyear, while Michelin enjoys the highest interest in Europe. Bridgestone dominates Asia Pacific, while Pirelli leads in Latin America.
There's much more to share, so join us on this data-driven journey in the world of Tyres!
The 5 brands we study generated close to 30% of their combined interest in the United States where Good Year tops the charts.
Brazil is the second-largest origin of interest country globally with 9.2% of the interest being tracked to the LATAM giant.
European tyre stronghold markets - Germany, France, Turkey, Spain and Italy all make the top 10 with Michelin dominating all these markets but Spain.
Below are Europe's top 5 locations per brand (search volume):