The Tyre Industry

A Global Interest Report

Today we're taking you on a data journey in the world of driving gear and more particularly - tyres.

Bridgestone, Michelin, Continental, Goodyear and Pirelli - our experts identified these as the top 5 most popular tyre producers in the world.

Our results show a fascinating geographical split where every region is dominated by a different brand.

The majority of US search we studied was directed to Goodyear, while Michelin enjoys the highest interest in Europe. Bridgestone dominates Asia Pacific, while Pirelli leads in Latin America.

There's much more to share, so join us on this data-driven journey in the world of Tyres!

US #1 across all brands. Emerging world taking the stage.

The United States is the #1 market of interest origin to each of our selected brands. Canada, UK and Germany are also all up in the rankings. However, there is notable presence of emerging markets in the top 10 origin market for each brand. Brazil, Argentina, Mexico and Turkey all claim their spot among those key locations for top car brands.
get the full story:
kalinax_insights_tyre_industry_nov2016.pdf
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»»» to appreciate the regional contrasts in the interest in these brands, we offer you our selection of key trends »»»

Europe

​Below are Europe's top 5 locations per brand (search volume):

Bridgestone
Interest in Bridgestone per capita
MORE details, an EMERGING MARKETS analysis and MICHELIN, CONTINENTAL, GOODYEAR, PIRELLI world heat maps below.
​Keep reading >>

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Michelin
Interest in Michelin per capita

Latin America

​Below are Latin America's top 5 locations per brand (search volume):

Continental
Interest in Continental ​per capita

Asia-Pacific

​Below are Asia-Pacific's top 5 locations per brand (search volume):
*Our research is limited only to the English language search, thus it does not paint the full picture for countries where non-Latin symbols may be used to search brand names.

Goodyear
Interest in Goodyear per capita

North America

​Below are North America's top 2 locations per brand (search volume):

Pirelli
Interest in Pirelli per capita

 Africa & Middle East

​Below are Africa & ME's top 5 locations per brand (search volume):
Want to explore more of our stats and heatmaps on tyres?
kalinax_insights_tyre_industry_nov2016.pdf
File Size: 2538 kb
File Type: pdf
Download File

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It's what we love doing.

Pedro Pereira - BI & Data Specialist pp@kalinax.com

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