The Tyre Industry
A Global Interest Report
Today we're taking you on a data journey in the world of driving gear and more particularly - tyres.
Bridgestone, Michelin, Continental, Goodyear and Pirelli - our experts identified these as the top 5 most popular tyre producers in the world.
Our results show a fascinating geographical split where every region is dominated by a different brand.
The majority of US search we studied was directed to Goodyear, while Michelin enjoys the highest interest in Europe. Bridgestone dominates Asia Pacific, while Pirelli leads in Latin America.
There's much more to share, so join us on this data-driven journey in the world of Tyres!
US #1 across all brands. Emerging world taking the stage.
The United States is the #1 market of interest origin to each of our selected brands. Canada, UK and Germany are also all up in the rankings. However, there is notable presence of emerging markets in the top 10 origin market for each brand. Brazil, Argentina, Mexico and Turkey all claim their spot among those key locations for top car brands.
get the full story:
»»» to appreciate the regional contrasts in the interest in these brands, we offer you our selection of key trends »»»
Below are Europe's top 5 locations per brand (search volume):
MORE details, an EMERGING MARKETS analysis and MICHELIN, CONTINENTAL, GOODYEAR, PIRELLI world heat maps below.
Keep reading >>
Keep reading >>
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Pedro Pereira - BI & Data Specialist firstname.lastname@example.org