He's coming
and the World does seem to care

»» Countries bordering the US (Canada and Mexico) account for 21.5% of the total Google searches of the new US President.
​»» The USA (excluded from the in-detail analysis) has 1.18x more Google searches on Trump than all other countries together.
»» On a daily average, Trump is searched over 42,756 times on Google across the globe.
Donald Trump has already preceded with statements and commitments that could drastically alter countries and international order. In this report we see where the new US President provokes more interest.
 
With much controversy surrounding the debates, Trump suffused search engines and social media platforms alike. 
Join us on our data-driven journey in the intriguing world of Donald Trump
​»»»»»
Source: Google Analytics (search data).

About this survey:
The key words “Trump” and "Donald Trump” were included in this search volume analysis.
For Google Searches were considered the words “Trump” and "Donald Trump” in the following languages: Mandarin, English, Hindi, Arabic, Bengali, Russian, Japanese, Punjabi, Telugu, Korean, Tamil, Urdu, Thai, Gujarati and Persian.
The data was collected in early December.

Neighbors, Europe, India & Russia

Some of Trump's most controversial relationships include Canada and Mexico; combining to account for 21.5% of the total Google searches on Trump globally. Many analysts are concerned about the economics and trade between the two bordered countries running into the USA, with the future of NAFTA being unclear.

​Across the Atlantic, the name Donald Trump dominates search engines in Europe with 43.9% of all impressions originating in this region. The EU 28 generate 1.87 times more Google searches than Canada. The new President’s euro criticism have possibly influenced some of this interest. Trump's blurry statements on NATO also could have fueled the interest of Europeans, as the EU is currently lacking alternative military protection.

The US republican strikes up more interest in these regions, likely due to his anti-establishment views. Taking a closer look at Europe, our statistics show that up to 13.3% of the global Google searches were originated in France; making it the second highest country globally interested in the words ‘(Donald) Trump’. 
Results expressed in Google searches %.
MEXICO
​Immigration & Borders?

Mexico is particularly interested due to Trump's potential immigration policies and how these could affect their association.

​His tirade on the Mexican-American border to build a wall has outraged the country. Keeping this in mind, Mexicans search the term ‘(Donald) Trump’ 1,011 times per day, leaving a large impression on google search engines.
INDIA
​Business Ventures?

With over 2,363 average daily Google searches in the top 5 countries, India ranked 5th. Outside politics, Donald Trump’s business venture boats more projects underway in Mumbai than any other location on its list.
​
​Within the Asia Pacific region, India generated more impressions than any other country, being responsible for 27.2% of the Google searches for the words ‘(Donald) Trump’. Trump believes the $2-trillion gross in domestic products is worth investing into, and has been praising the uprise of the city of Mumbai. According to the Wall Street Journal, Indians favoured Trump ahead of the primary votes than any other candidate.

RUSSIA
Military & World Order?

Barely a day passes without a new report in the mass media regarding Trump's potential policies towards Russia.

Despite Google not dominating Russia's search engine market, Russia comes in 6th globally as an origin of interest in the new US President, our analysts find.

Russia is known for its rather favourable attitude to Mr. Trump - from Mr. Putin's public comments, to Tinder's research pointing out its users in Russia favored the republican for US leader.
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Looking at the per capita analysis, yet more intriguing details about the interest in Trump emerge. Outside Canada, France, and the UK, we should note Switzerland comes in second on the per capita chart.

Switzerland - the host of the World Economic Forum (WEF) in Davos*, and a country which also hosts a number of international organisations, not surprisingly generates 115.6 searches per million of population.

Another globalization hub, Belgium - where the capital of the European Union sits, also features in this top 10 geographies that originate the greatest volumes of Trump searches per capita, with 77.5 Google searches per million of population, daily.

Notably, the countries and territories featuring on this chart are likely to be affected negatively by a potential turn in USA's pro-globalization foreign policy.

*research was conducted before the WEF 2017
Results expressed in Daily Google Searches per Million of population.

The big picture

It is Europe and Canada where Trump seems to trend most, our report suggests.

LATAM is the region least intrigued in the American billionaire, despite his hard line immigration statements, directly addressing Mexicans and Latin American country nationals in general.
*As the USA is excluded from the analysis, NAM in this chart is Canada only.
Now, let's take a look at the top 5 countries originating Trump interest per each region:
From Indonesia to Nigeria, and from South Africa to Brazil, Trump does provoke interest globally.

Whether this interest is provoked by potential protectionist policies (Mexico, Canada), human rights policies (Indonesia), influence spheres (China, Russia), economic concerns (Nigeria, Brazil), or other factors, our report is conclusive - the world is highly engaged with the new US President.

Our specialists will remain attentive to these trends as Mr. Trump steps in and advances through his presidency.

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Pedro Pereira - BI & Data Specialist pp@kalinax.com

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