KALINAX

  • Home
  • Case studies
  • About
  • Contact
  • English
    • castellano
    • português
    • العربية
  • Home
  • Case studies
  • About
  • Contact
  • English
    • castellano
    • português
    • العربية

QlikView Worldwide Interest Overview

Picture
In this edition of Kalinax Insight Analytics, we are exploring the brand value of QlikView across the globe, based on the number of searches made on Google for the last 1 year.

India is QlikView's stronghold with 179 daily searches on average. Brazil comes second with 171, while the US and the UK are tie for the third place with searches circa the 160 average daily mark.

Tableau notably generates greater interest in developed markets - Singapore, Italy, Belgium; and falls way behind QlikView in major developing geographies - namely India, Brazil and Argentina. Germany, Australia, France, Japan and Spain also made QlikView's Top 10 interest-generating countries globally.

"Overall, QlikView generates more interest than Tableau across the Top 10 locations for each, however our data suggests that online ads for Tableau are 17% more expensive than QlikView ads, which could indicate lower QlikView margins. The fact that Tableau leads in developed regions further validates such a conclusion. QlikView enjoys times stronger interest in India and Brazil, while Tableau's key markets are the US and France", elaborates Pedro Pereira, our BI & Data Specialist who is in charge of Kalinax Insight Analytics.

So if you were a business offering QlikView-related services or products, which countries should you run your ads in?


We have looked closer in each region, to provide you with more relevant insights.


Europe

High Volume Low Cost:
Great value for money
  • UK

Medium Volume Low Cost:
Good value for money
  • Sweden
  • Italy
  • Poland

High Volume High Cost:
Advise: Go if you feel strong
  • Netherlands
  • Germany
  • Russia
  • Finland

Low Volume High Cost:
Advise: Stay Away
  • Belgium
  • Portugal
  • Ireland
  • Slovenia

Americas

High Volume Low Cost:
Great value for money
  • USA

Medium Volume Low Cost:
Good value for money
  • Argentina
  • Chile
  • Canada

High Volume High Cost:
Advise: Go if you feel strong
  • Mexico

Low Volume High Cost:
Advise: Stay Away
  • Uruguay
  • Panama
  • Costa Rica
  • Bolivia

Asia Pacific

Medium Volume Low Cost:
Good value for money
  • Malaysia

High Volume High Cost:
Advise: Go if you feel strong
  • Singapore
  • Australia

Low Volume High Cost:
Advise: Stay Away
  • New Zealand

Africa & Middle East

Medium Volume Low Cost:
Good value for money
  • South Africa

Low Volume High Cost:
Advise: Stay Away
  • Israel

Need to know more?

Contact us - our experts are always happy to help.
It's what we love doing.

Pedro Pereira - BI & Data Specialist pp@kalinax.com

More Kalinax Insight Analytics

Picture

QlikView vs. Tableau

Picture

Tableau Interest Overview

Picture



All Kalinax Insight Reports

Services

Overview
Case Studies

Company

About
Values
Careers



More

Contact
​
Data Stories
Blog aka DataShareHouse

Contact us
​Contact us  
+44 (0) 808-189-1317 - 
​admin@kalinax.com

Join us and become one of our experts:
Global HR Team – people@kalinax.com



​
© KALINAX 2018. ALL RIGHTS RESERVED.