QlikView Worldwide Interest Overview
In this edition of Kalinax Insight Analytics, we are exploring the brand value of QlikView across the globe, based on the number of searches made on Google for the last 1 year.
India is QlikView's stronghold with 179 daily searches on average. Brazil comes second with 171, while the US and the UK are tie for the third place with searches circa the 160 average daily mark.
Tableau notably generates greater interest in developed markets - Singapore, Italy, Belgium; and falls way behind QlikView in major developing geographies - namely India, Brazil and Argentina. Germany, Australia, France, Japan and Spain also made QlikView's Top 10 interest-generating countries globally.
"Overall, QlikView generates more interest than Tableau across the Top 10 locations for each, however our data suggests that online ads for Tableau are 17% more expensive than QlikView ads, which could indicate lower QlikView margins. The fact that Tableau leads in developed regions further validates such a conclusion. QlikView enjoys times stronger interest in India and Brazil, while Tableau's key markets are the US and France", elaborates Pedro Pereira, our BI & Data Specialist who is in charge of Kalinax Insight Analytics.
So if you were a business offering QlikView-related services or products, which countries should you run your ads in?
We have looked closer in each region, to provide you with more relevant insights.
India is QlikView's stronghold with 179 daily searches on average. Brazil comes second with 171, while the US and the UK are tie for the third place with searches circa the 160 average daily mark.
Tableau notably generates greater interest in developed markets - Singapore, Italy, Belgium; and falls way behind QlikView in major developing geographies - namely India, Brazil and Argentina. Germany, Australia, France, Japan and Spain also made QlikView's Top 10 interest-generating countries globally.
"Overall, QlikView generates more interest than Tableau across the Top 10 locations for each, however our data suggests that online ads for Tableau are 17% more expensive than QlikView ads, which could indicate lower QlikView margins. The fact that Tableau leads in developed regions further validates such a conclusion. QlikView enjoys times stronger interest in India and Brazil, while Tableau's key markets are the US and France", elaborates Pedro Pereira, our BI & Data Specialist who is in charge of Kalinax Insight Analytics.
So if you were a business offering QlikView-related services or products, which countries should you run your ads in?
We have looked closer in each region, to provide you with more relevant insights.
Europe
High Volume Low Cost:
Great value for money
Medium Volume Low Cost: Good value for money
High Volume High Cost: Advise: Go if you feel strong
Low Volume High Cost: Advise: Stay Away
|
Americas
High Volume Low Cost:
Great value for money
Medium Volume Low Cost: Good value for money
High Volume High Cost: Advise: Go if you feel strong
Low Volume High Cost: Advise: Stay Away
|
Asia Pacific
Medium Volume Low Cost:
Good value for money
High Volume High Cost: Advise: Go if you feel strong
Low Volume High Cost: Advise: Stay Away
|
Africa & Middle East
Medium Volume Low Cost:
Good value for money
Low Volume High Cost: Advise: Stay Away
|
Need to know more?
Contact us - our experts are always happy to help.
It's what we love doing.
Pedro Pereira - BI & Data Specialist pp@kalinax.com
It's what we love doing.
Pedro Pereira - BI & Data Specialist pp@kalinax.com
