Pepsi vs. Coca-Cola
A Global Interest Report
Today's data story is about one of the most globally projected brand wars which has made a case study for numerous Marketing textbooks, and never fails to engage people - Pepsi vs. Coca-Cola.

The two giants of the soft drinks industry share a long history of global competition and dominate this highly competitive business. Coca-Cola boasts $44,292 million of net revenue in 2015 and PepsiCo reports $63.06bn for the same period.
Pepsi's brand value is estimated at $10,025 million, while Coca-Cola's brand comes at $67,749 million, according to a 2010 statista.com report.
Our research adds another dimension to this soft drinks rivalry by looking at the popularity of each brand across the globe.
Pepsi's brand value is estimated at $10,025 million, while Coca-Cola's brand comes at $67,749 million, according to a 2010 statista.com report.
Our research adds another dimension to this soft drinks rivalry by looking at the popularity of each brand across the globe.