Pepsi vs. Coca-Cola
A Global Interest Report
Today's data story is about one of the most globally projected brand wars which has made a case study for numerous Marketing textbooks, and never fails to engage people - Pepsi vs. Coca-Cola.
The two giants of the soft drinks industry share a long history of global competition and dominate this highly competitive business. Coca-Cola boasts $44,292 million of net revenue in 2015 and PepsiCo reports $63.06bn for the same period.
Pepsi's brand value is estimated at $10,025 million, while Coca-Cola's brand comes at $67,749 million, according to a 2010 statista.com report.
Our research adds another dimension to this soft drinks rivalry by looking at the popularity of each brand across the globe.
Pepsi vs. Coca-Cola: Who claims what
Pepsi is more popular than Coca-Cola in Coke's home US market, and by a huge margin.
EUROPE & ASIA
Across the Atlantic, and across the Pacific, they seem to have a taste for Coke, which corresponds to Coca-Cola's recipe. The red brand dominates the Old Continent and the Far East, by a huge margin of interest.
Latin America is the largest consumer of soft drinks, and also accounts for the greatest proportion of interest toward the soft drinks of study.
MORE details, a COCA-COLA and PEPSI world heat map below. Keep reading >>
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Top 10 Soft drink consumption per capita -according to worldatlas.com
9. Saudi Arabia
Top 10 Coca-Cola Origin of Interest markets:
Top 10 Pepsi Origin of Interest markets: