Pepsi vs. Coca-Cola

A Global Interest Report

Today's data story is about one of the most globally projected brand wars which has made a case study for numerous Marketing textbooks, and never fails to engage people - Pepsi vs. Coca-Cola.

The two giants of the soft drinks industry share a long history of global competition and dominate this highly competitive business. Coca-Cola boasts $44,292 million of net revenue in 2015 and PepsiCo reports $63.06bn for the same period.

Pepsi's brand value is estimated at $10,025 million, while Coca-Cola's brand comes at $67,749 million, according to a 2010 statista.com report.

Our research adds another dimension to this soft drinks rivalry by looking at the popularity of each brand across the globe.

Regional Overview

Pepsi vs. Coca-Cola: Who claims what

NORTH AMERICA

Pepsi is more popular than Coca-Cola in Coke's home US market, and by a huge margin.

For every seven Americans who search for "Pepsi", only one types "Coca-Cola". Pepsi also engages more Canadians on Google, which brings the blue brand to a North-American domination in terms of interest.

EUROPE & ASIA

Across the Atlantic, and across the Pacific, they seem to have a taste for Coke, which corresponds to Coca-Cola's recipe. The red brand dominates the Old Continent and the Far East, by a huge margin of interest.

Germany, France, the UK, Netherlands and Spain are all among Coca-Cola's TOP 10 Origin of Interest locations.

LATIN AMERICA

Latin America is the largest consumer of soft drinks, and also accounts for the greatest proportion of interest toward the soft drinks of study.

Brazil comes first among all, intrigued by Coca-Cola globally. Argentina, which claims the title of greatest per capita soft drink consumption in the world (155 liters; worldatlas.com) is 6th in Coca-Cola's TOP 10 markets.

MORE details, a COCA-COLA and PEPSI world heat map below. Keep reading >>

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TOP 10

Top 10 Soft drink consumption per capita -according to worldatlas.com

1. Argentina
2. USA
3. Chile
4. Mexico
5. Uruguay
6. Belgium
7. Germany
8. Norway
9. Saudi Arabia
10. Bolivia

Top 10 Coca-Cola Origin of Interest markets:

1. Brazil
2. Germany
3. France
4. Mexico
5. Argentina
6. UK
7. Netherlands
8. Colombia
9. Spain
10. Turkey

Top 10 Pepsi Origin of Interest markets:

1. USA
2. Mexico
3. India
4. Canada
5. Slovakia
6. Germany
7. UK
8. Denmark
9. Malaysia
10. Ukraine

Coca-Cola

The brand dominates LATAM, Europe, Africa and APAC.

Brazilians search "Coca-Cola" 43,163 times on an average day.

#Tableau vs. #Qlik View - which one is more popular globally and in your country? Our #BigData experts report :https://t.co/qhZS8z9DeK pic.twitter.com/oUYH32UXFT
— Kalinax (@KalinaxGlobal) September 27, 2016

Pepsi

Leading the US by a close to 7x margin. Strong in Canada and Mexico.

6,074 US Americans search "Pepsi" on an average day.

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Pedro Pereira - BI & Data Specialist pp@kalinax.com