Electric Vehicles | Data Story

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Electric Vehicles

»» the four fully electric vehicles with most sales in 2016* were analyzed: Nissan Leaf, Tesla Model S, Renault Zoe and BMW i3
»» together these vehicles represent more than 450,000 sales
»» on average, 64,000 people search these vehicles on Google per day

Join us on our data-driven journey in the fascinating "green world" of the electric vehicles
»»»»»

With more than 228,000 units sold, Nissan Leaf is the most commercially successful electric vehicle ever.

On an average day, 31,749 people search "BMW i3" around the world.

Sources: Google Analytics (search data), hybridcars (sales data).
*Data was taken as of October 31 2016.

Up to 80 percent of the energy in the battery is transferred directly to power the car, compared with only 14-26 percent of the energy from gasoline-powered vehicles.
Unlike gasoline-powered vehicles, electric cars emit no tailpipe pollutants.
The electric vehicle market is growing faster.

Source: ENERGY.GOV

Electric Vehicles trend mainly in Europe & North America

95.2% of all interest in electric vehicles comes from Europe (69.8%) and North America (25.4%). Unlike what our analysis on the conventional vehicles market highlighted, the Emerging world is not yet a factor for electric vehicles. Furthermore, Singapore is the only territory outside Europe or NAM where one of the top 4 hybrid or electric models attracts considerable interest.

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The US leads in terms of total volume of search for these 4 models. The Netherlands, a country of just 17 million, comes in second. The Dutch are world-renowned for their environmentally-friendly life choices. However, it is still impressive to see the total number of searches from a country of this size to outperform Germany, the UK and France which complete the top 5.

Each of the above-mentioned 5 countries generate more than 4% of the global search in the five models we studied.

Northern countries Norway and Canada come 6th and 7th, passing the 3% mark, while Spain and Italy account for just above 2% each. Poland is the only Eastern-European country to make the top 10.

»»» to appreciate the regional contrasts in the interest in these brands, we offer you our selection of key trends »»»

Europe

BMW i3 has 2.59x more Google searches than Nissan Leaf (2nd).
The difference between Nissan Leaf (2nd) and Renault Zoe (3rd) is just 618 daily Google searches.

Below are Europe's top 5 locations per vehicle (search volume):

Nissan Leaf

Nordic & Off-coast

Norway, Ireland, Iceland and the UK feature in Nissan Leaf's strongest origins of interest.

Interest in Nissan Leaf per capita

It is the Nordics where Nissan Leaf enjoys highest per capita interest. 164 out of every million Norwegians search for this model on Google. The off-coast countries Ireland, Iceland and the UK, together with Lithuania complete Nissan Leaf’s Top 5 per capita origins of interest.