The Credit Card marketA Snapshot of the top 3 brandsToday we're taking you on a short data journey through the world of credit cards.
Our analysis team looked at 3 major global brands - American Express, Visa and Master Card. Worldwide, Visa has been leading in gross dollar volume since 2012, with no sign of decline. They also top the US credit card market. While Master Card has retained the same performance between 2012 and 2016, American Express gained 76% increase in the US for the same period of time. The annual purchase volume of an American Express card is $9,436. That's 2.5x more than the average of the three brands ($3,796). Sources: Annual Report (American Express), Supplemental Operational Performance Data (Master Card) and Operational Performance Data (VISA). Card type breakdown and annual volume per card based on data for the end of 2016. |
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